Search Engine Optimisation & Video Optimisation
Making your website and online video production work for you
We understand that for most, ensuring your website works for you whilst competing strongly against your competitors is a difficult task, and in the wrong hands an expensive one. In reality, for most companies, search engine optimisation (SEO) can be undertaken in house. It’s simply a matter of equipping you with the right information to take it forward. We have specialists who fully understand how each of the major search engines work, how websites are ranked and indexed, how to increase your position in the results pages and how to embrace organic search marketing to generate traffic without the costs of “pay-per-click” advertising. We provide a thorough and detailed report to push your online presence forward.
Our SEO Package includes:
- On Page and Off Page Keyword and Impact Review
- High traffic keyword analysis
- On-page (within your site) keyword density and keyword dilution issues, anchor text, outbound links, relevancy of links and surrounding text
- Off-page (outside your site) keyword density and recommendations such as anchor text of incoming links, relevancy
- Anchor text of incoming and outgoing links
- Surrounding text analysis of links
- Age & Relevancy of links
Coding Analysis
- Use of metatags
- Targeted Regions and impact of server locations
- Validation of code
- File Size and impact on computers
- Poor coding or design issues (such as alt-images, page titles, use of tags, url names etc)
- Black Hat SEO issues (things that the search engines penalise you for – such as invisible text, small text, linking to bad neighbourhood etc)
- Cloaking & duplicate content (canonical) issues
General SEO advice
- Text recommendations
- Use of Frames, Flash and other techniques which may affect accessibility
- Recommend amount of linkbacks needed
- Ways to self-generate and increase your ranking without paid for advertising
Integrating video in your website
The use of video should complement a website not dominate it (unless of course your website is a video share platform such as Youtube.) Here are some top tips for video integration:
- Use a streaming video player as opposed to a download video clip (such as mov, mpeg, wmv).
People are impatient. They are less likely to view your video if they are forced to download it first. Flash Video is the most common choice as its already installed on 99% of computers (source). Its also a much smaller filesize than other formats, meaning your bandwidth or quotas should be able to support the traffic.
- Always have a click to play option. Never have your video playing automatically on page load if it has audio. This can be incredibly annoying for returning customers, or for those that simply didn’t want to watch the video.
- Make sure the video player complements your site not dominates it. Provide a full-screen option instead. We have developed a free online video player which is fully scalable, with subtitle function and full-screen option (unbranded) to suit any site.
- Upload a video sitemap (see Google SEO guidance above for more information). Search engines read text not video, and so a video sitemap tells search engines the video is there. Statistics prove that surfers are more likely to select a link which has a video!
- Alternatively, if webspace really is an issue, you can integrate an externally hosted video player into your website.
(a) Free hosting: If you choose a free option, such as youtube, then you will need to consider that this will display branding and you will have no control over any ‘related’ videos displayed at the end.
(b) Paid for hosting: There are also various other paid for providers. Some of these stream in high definition, but can also be expensive. Shop around!
Video Seo Checklist
- Share your video: Increase your online presence and brand popularity by sharing your video content wider than your website. Here are some of the most commonly known share websites, but there are various others out there.
- Optimise: If you are asked to, make sure you complete the description box for video uploads. The more relevant information the better, and if you get a link in there back to your site – definitely do it.
- Seed & Syndicate: Submit your video feed to social bookmarking sites, articles, blogs and newsfeeds.
